OMSAR’s Behavioral, Innovation and Digital Transformation Lab (BIND – LEB) is a government platform that helps public institutions design, deliver, and evaluate better services. By applying behavioral insights, innovation methods, and digital tools, the Lab supports institutions to understand citizens’ needs, improve user experience, and strengthen public sector capacity for innovation.
Centered on citizens’ service challenges, pain points, administrative barriers, and trust gaps, the Lab uses design thinking, creative citizen engagement, and data-driven experimentation to test solutions before scaling them across government.
Why a Behavioral and Innovation Lab in Lebanon?
Lebanon’s public sector is moving toward more transparent, accountable, and citizen-centric governance, supported by digital public services, interoperable systems, and evidence-based policymaking. The Lab provides a modern setting to co-create with citizens, pilot reforms, and refine solutions that strengthen public trust in institutions.
The designed interventions will aim to foster positive citizen behavior toward government, reduce corruption risks and incidents, and strengthen compliance with laws, rules, and regulations.
What the Lab offers?
Service reengineering
journey mapping, user testing, simpler procedures, digitalization and automation, and inclusion-focused design.
Reinventing government
agile policy design and testing, decision-support tools, and innovation pilots across priority sectors.
Youth engagement
fellowships, innovation challenges, partnerships with universities and youth groups, and new pathways for public innovation careers.
How the Lab works?
The Lab operates through innovation sprints, behavioral diagnostics and experiments, digital tools and data analytics, and multi-stakeholder co-creation sessions.